Product Marketing theory is remarkably under-explored. This makes it hard for new product marketers to leverage good models to help them solve common problem sets.
So out of necessity, I’ve built a number of frameworks and tools to help me apply the craft. After leaning on them with colleagues for years, I want to start sharing more broadly. My aim is not to be exhaustive but only to add to the conversation where I might have something new to say.
I realized that this content is obnoxiously academic. It’s relevant to an extremely small group of people. So this post will remain pinned here to put a fence around my product marketing writing.
Think of it as a table of contents for my ongoing brain dump on the topic.
On Product Marketing
- A Functional Model for Product Marketing
- Functional Model Pillar #1: Context
- Functional Model Pillar #2: Foundations
- Functional Model Pillar #3: Go-to-Market
- Functional Model Pillar #4: Growth
- Product Marketer Fit
- The B2B Segmentation Model
- On Product Messaging
- Calendar Rhythming
- On Sales Enablement
- Measuring Product Marketers
- Partnering with Product Management