Why This Blog

Mattscottnelson.com is a marketing blog about the fifth year.  Our fifth year is that precious time we spend after-hours honing our craft, with the knowledge that the degree is only the beginning.

If I could go back, I’m not sure I’d take a BCOMM Marketing degree.   Instead, I’d take a degree that pushes the way I think – music, theology or philosophy – and spend my free time doing marketing. I’d read the great texts, start online businesses, begin blogging and help not-for-profits do marketing – pro bono.  My resume would scream differentiation – and isn’t that the point?

I’m humbled that this blog would in some small way contribute to your fifth year, and I’m fortunate to have mine enhanced by you.