October 9, 2009
We tend to view our businesses as a collection of silos – direct marketing, sales, accounting, finance, creative, customer services ect. However, our customers don’t. To our customers, our brand is a continuum – a story. Think of the novels we’ve read: If a story has a poor beginning, we abandon it If the [...]
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October 3, 2009
Confession: Years ago on a busy side street in Paris, I fell for the classic tourist scam - ‘the shell game‘. During a long day of city wandering, I noticed three or four guys kneeling around another guy who was shifting a little ball around under three cups. Curiously, I watched for ten minutes. The [...]
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