This is part one in a series of posts called ‘Letters to a Marketing Student”. Today we look at what your degree means to the world and how setting aside 10 hours each week will amplify your value on graduation day.
Confession: In university I wasted a lot of time. You will too – and that’s okay. In fact, I encourage you to – with one warning. Know how much time your wasting and exactly what you’re not doing while wasting it.
Your degree is a commodity: You are just one student in a sea of hundreds of thousands of business students who will graduate this year. While your degree is valuable and necessary – you’re a commodity. The good news is that now more than ever, there is a great opportunity to differentiate yourself and become a powerful asset to any business on graduation day.
Some quick math:
- There are 168 hours in a week
- We sleep for 56 hours
- That leaves 112 waking hours per week
That’s a lot of free time. This series won’t ask you forgo all 112 hours and the university fun those hours represent. Instead, it will ask you to set aside just 10 hours a week.
Join me for the next five days while we look at claiming those 10 hours for the cause of learning the things that your degree won’t teach you.
Already graduated? I think you’ll find the series still speaks strongly to you and your career.
The choice is yours
I have learned that any fool can write a bad ad, but that it takes a real genius to keep his hands off a good one. - Leo Burnett