Comments on: Book Review: Ogilvy Double Dip – Confessions of an Advertising Man and Ogilvy on Advertising

By: mattscottnelson

mattscottnelson — Fri, 09 Oct 2009 15:58:16 +0000

Thanks Terry! The next three books I review here.

By: mattscottnelson

mattscottnelson — Fri, 09 Oct 2009 10:58:16 +0000

Thanks Terry! The next three books I review here.

By: terryoreilly

terryoreilly — Fri, 02 Oct 2009 01:05:24 +0000

Those are great books, Matt. I have to say, my favourite ad books are from the 40s and 50s era. So articulate, so results-oriented, and so interesting. I find them all on Amazon. After you've read Ogilvy's books, try these:

"Diary of an Ad Man" by James Webb Young
Madison Avenue USA by Martin Mayer
"Adventures in Advertising" by James Orr Young

You won't be able to put them down.

Thanks for the great Age of Persuasion plug!

Terry O'Reilly

By: terryoreilly

terryoreilly — Fri, 02 Oct 2009 01:05:19 +0000

By: terryoreilly

terryoreilly — Fri, 02 Oct 2009 01:00:59 +0000

By: fozzie

fozzie — Tue, 29 Sep 2009 17:27:31 +0000

Sorry to disagree with you on the first conclusion – Creativity MATTERS, creativity is key, but it has to be FOCUSED on selling. Thus creativity becomes linked to effectiveness, not necessarily to humor or coolness… Creativity is the means, while selling is the core of the ad business. After all “if it doesn't sell, it isn't creative.”

So, it's about the amount of intellect spent, not mockery…

By: mattscottnelson

mattscottnelson — Sun, 20 Sep 2009 13:13:56 +0000

Ladies and Gentleman – Terry O'Reilly. If this blog interests you at all, you'll love Terry's radio show on the CBC – The Age of Persuasion. Check it out.

Now if only Terry would publish his list of favorite advertising books?

By: terryoreilly

terryoreilly — Sat, 19 Sep 2009 17:35:17 +0000

Glad you discovered Ogilvy's books. He was the most articulate adman that ever roamed Madison Avenue. My favourite ad books, by the way, are all from the 40s and 50s. That era was all about “results” and I love that.
Cheers,

Terry O'Reilly
Age of Persuasion

By: Marketing With Celebrities and the Power of Micro-local

Marketing With Celebrities and the Power of Micro-local — Sat, 29 Aug 2009 13:34:47 +0000

[...] rise on the coattails of big celebrity endorsement are doomed for failure. To steal from David Ogilvy, the celebrity is remembered and the brand is [...]