Essential Viewing: Amazon.com Buys Zappos

by Matt on July 22, 2009

Today Amazon.com announced that it has agreed to purchase Zappos.com for $850 million.

Watch the video below – it just may be the most valuable 8 minutes of your day:

How does your business stack up against Jeff Bezos’ 4 pillars:
1. Obsess over customers
2. Invent
3. Think long term
4. It’s always day one

In my experience businesses are particularly terrible at number three, as short term revenue presides over long term growth and people are swept away in day-to-day reactivity.

They also quickly lose passion for number four. As the business grows, creativity, initiative and passion are muted by process – and the urgency disappears.

How has your experience with these pillars been?

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